The Assignment:
Create a comprehensive branding campaign for the
Hamilton Beach "Go Red" program in support of the
American Heart Association.

Our Solution:
Drawing heavily from our non-profit and commercial
experience we created "Healthy hearts start in the kitchen".  
A national, multichannel initiative "Healthy hearts" warmly
conveys the Hamilton Beach commitment to promoting
awareness and generating support for the fight against
heart disease.
Multichannel Branding
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