The Assignment:
Develop collateral material with an upscale, but not
expensive, feel.
Special Challenge:
Section dividers in the Pocket Folder must be able to appear
in any order and be added or removed without seeming out
of place.
Our Solution:
Rather than approach the challenge linearly with tabs or
notches at the top of each divider we created a wave design.
The waves are completely interchangeable and the color
coding scheme is specifically designed to complement the
image on each divider. Field-reps can now quickly customize
each folder increasing the relevance of the message.
Develop collateral material with an upscale, but not
expensive, feel.
Special Challenge:
Section dividers in the Pocket Folder must be able to appear
in any order and be added or removed without seeming out
of place.
Our Solution:
Rather than approach the challenge linearly with tabs or
notches at the top of each divider we created a wave design.
The waves are completely interchangeable and the color
coding scheme is specifically designed to complement the
image on each divider. Field-reps can now quickly customize
each folder increasing the relevance of the message.
| A Fun Challenge |
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