The Assignment:
Build our client's brand awareness among top consumer
packaged goods executives using direct mail.
Special Challenge:
Get past world-class gatekeepers & stand out within the
most crowded in-boxes in the nation.
Our Solution:
First we identified the most important industry decision
makers. We then communicated our client's core
message with an attention-getting format that extended to
nearly 6 feet long. We built involvement through a quick
quiz and our crystal clear envelope ensured the piece got
opened. To our client's delight the effort generated
awareness and response from leaders at some of the
largest corporations in the world.
Build our client's brand awareness among top consumer
packaged goods executives using direct mail.
Special Challenge:
Get past world-class gatekeepers & stand out within the
most crowded in-boxes in the nation.
Our Solution:
First we identified the most important industry decision
makers. We then communicated our client's core
message with an attention-getting format that extended to
nearly 6 feet long. We built involvement through a quick
quiz and our crystal clear envelope ensured the piece got
opened. To our client's delight the effort generated
awareness and response from leaders at some of the
largest corporations in the world.
| An Innovative Solution |
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