The Assignment:
Redesign the client's existing acquisition package to better
feature their offer and improve response.
Our Solution:
While maintaining the creative integrity of the original
package we strategically leveraged both the graphic
treatment and tone of voice to build reader involvement,
highlight the call to action and -- most importantly --
motivate the reader to take immediate action.
Redesign the client's existing acquisition package to better
feature their offer and improve response.
Our Solution:
While maintaining the creative integrity of the original
package we strategically leveraged both the graphic
treatment and tone of voice to build reader involvement,
highlight the call to action and -- most importantly --
motivate the reader to take immediate action.
| Strategic Redesign |
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